Tuesday 18 December 2012

Reducing Communication Costs for Small Businesses

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The cost of communication stretches much further than simple phone bills and broadband, many SME (Small and Medium Enterprises) owners don’t realise this from the outset and when the costs build up, they can be fairly shocked at the amount they are looking at. 

Other bills that come under the umbrella of business correspondence could be:
  • Company mobile phones and contracts
  • Postal costs
  • Petrol money and hotels for meetings
  • Plain/train and any other travel tickets
Even though many companies strive to be paperless now, for financial and environmental reasons, there is still some measurement of unavoidable paper work to be taken care of.

One way to cut the costs of business communications in general, is teleconferencing; it’s far more cost-effective than travelling to meetings, not to mention more time-effective and greener. Many bigger firms are now turning to teleconferencing as a legitimate alternative to face to face meetings.



One company who have been supporting the notion of teleconferencing as a convenient solution to mass communication needs is Powwownow. The communications specialists have seen an unprecedented boost in their growth thanks to the growing popularity of the idea in terms of application for business use and have even been awarded a loan amount of £2.5m from high street banking giant: Barclays, to develop their video conferencing technology further.

The video conferencing side of the business could prove extremely lucrative for Powwownow as a 30% growth is indicated on their yearly intake once the technology is perfected. Powwownow have already reached the summit of the audio conferencing mountain and are hungry for more challenges in the realms of affordable communication for businesses.

Simon Curry, Chief Executive at Powwownow explained that “Although our market share in the crowded audio arena is still growing, we want to break into video conferencing because we feel that, along with collaboration products, that will help to keep our business on the right path for the foreseeable future.”

This article was provided by Powwownow, a telecommunications company considered as the leading provider in the video and web conferencing industry

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